I travelled with the Irving team to the Northern Italian towns of Turin, Genoa and Asti, visiting Carluccio’s suppliers and gathering inspiration. All of Carluccio’s products are sourced from family suppliers in Italy and we wanted to communicate this unique quality through their packaging.
I was inspired by the incredible location-specific typography and illustration found on vintage luggage labels. With this in mind, I developed and designed packaging concepts for the entire 2018 Carluccio’s Christmas deli range.
